The best color combinations come from nature. Even if your palette has more than three colors (but please, no more than five), keeping things in balance will be cleaner to the eye and more comfortable for your users’ brains. It’s also incredibly simple to use: 60% is your dominant hue, 30% is your secondary color, and 10% is for an accent color. The formula works because it allows the eye to move comfortably from one focal point to the next. This old interior design rule is meant to give balance to your colors. Use your colors in a 60% + 30% + 10% proportion. A clean hierarchy of type and elements will go a long way towards generating the best user experience. Force yourself to focus on laying out elements and optimizing white space. By drafting your designs in greyscale first, you’re ensuring a focus on usability and clear navigation more than getting the color of that CTA button just right. Check out this post from the Pinterest Engineering team on the ways they approach CVD accessibility on their predominantly visual platform. It’s up to UX designers to employ color blind-friendly palettes adapted and configured to accommodate the multiple varieties of colorblindness. This condition affects more than eight percent of men and about 0.5 percent of women of Northern European ancestry. One challenge that UX designers have to keep in mind is meeting the needs of site visitors with color blindness or color vision deficiency (CVD). Blue: tranquility, confidence, intelligenceįor more information about what certain colors mean, check out this post over at the Canva blog.Green: ambition, growth, freshness, safety.This triadic example highlights the three primary colors: red, blue, and yellow. Shade: created by adding black to a pure hue.Tone: created by adding gray to a pure hue.Saturation: the strength or weakness of a color.Chroma: how pure a color is the lack of white, black or gray added to it.Hue: what color something is, like blue or red.Here’s a short list of terms and definitions (yes, like in middle school) so that we’re all on the same page when it comes to essential knowledge.
Let’s get a few basic things out of the way first. We’ve already covered the former, so here’s some approaches to the latter that should up your design game and make it easier to pick a palette that’s pleasing to the eye and easy to understand. With a few well-placed tips and hints, you can take most of the work out of picking fonts and choosing colors and color schemes. We’re responsible for everything from wireframes and user flows to typography and color selection. Our job as designers is to take a product or project and make it user-friendly while remaining true to business goals.
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